2016 Schedule of Events and Seminars
***Note all events are subject to change***

Thursday, September 29, 2016
2 – 6 PM – Registration Opens – Lobby
When you check in, be sure to drop your name in the jar to be drawn for a spot at the Open Mic and draw your Song Assignment out for a spot at the Sunday Brunch. Also put your name in the drawings for all of the great GIVEAWAYS!

Workshop –  NEW THIS YEAR!!!
2:30 – 4:30PM            “SongC.R.A.F.T.(tm): You already have everything you need to write your best songs.” It’s a hands-on workshop in which we would guide participants through a series of exercises designed to explore and unlock their creative potential. Nancy Beaudette and Laura Zucker

5PM – Open Mic by the Pool
Food – A buffet of great food sponsored by Berkalin Records
SO eat, drink and be merry because Brian and Pam love us!
6 – 10PM
Music – Hosted by Butch Morgan.
Be sure to put your name in the jar at the Registration Table to be included in the open mic.

10:30PM – Official Showcase Alternates Showcase – Elm Room
Sound by Butch Morgan, John and Jimmie Whipple. Emcee Charlie Stewart
Goodbye Blue – Hopewell NJ

Tia McGraff – Port Rowan ONT
Cosy Sheridan – Maynard MA
Avery Hill – Portland OR
Byrd & Street – Austin TX
Twangtown Paramours – Nashville TN
Marina – League City TX

Friday, September 30, 2016

9 AM – 11 PM – Registration  –  ‘OPEN EXHIBIT AREA’
If you have materials to put out on the information tables in the registration area now is the time to do it. This is an ‘open exhibit’ area available to all registrants, artists and venues, to display your schedules for the year or just at SWRFA, display your CD’s for venues to take with them and to visit in person with the folks you wanted to meet while you are here.  Also, if you haven’t already, be sure to draw your Song Assignment  for a spot at the Sunday Brunch.

9AM – First Timers Advice – Elm Room
Learn how to get the most out of your Conference experience, not just for First Timers really…..HIGHLY RECOMMENDED!
Presented by Paul Barker of Barker House Concerts and Hilary Adamson from the Flyin’ A’s

Friday Morning Concurrent Seminars

10 – 11:30AM – Sycamore Room – “Envisioning a Five Year Plan” – Nancy Beaudette
“Look closely at the present you are constructing. It should look like the future you are dreaming”. Alice Walker
You can’t force dreams to happen, but you can take steps towards actualizing them. Join Nancy as she guides you through a visualization process that will propel you towards living your life’s purpose. She will help you create a plan that will take you to the next level. Each step we take has value, even if there are set backs and challenges. Hold onto what you want to see happen in your life and watch it come to fruition. Nancy Beaudette is a certified creativity coach, 30-year business veteran, and full time artist.

10 – 11:30 AM -– Pecan Room
Focus on Venues
A time for Venues, including Festivals, House Concerts and Coffeehouses to visit, discuss, ask questions and share ideas.

10 – 11:30AM – Oak Room
Find out about how you can benefit from free and low cost music industry resources from the experts including some Brand New programs. Come join representatives from the Texas Music Office, Texas Accountants and Lawyers for the Arts, the City of Austin Music and Entertainment Division, HAAM and others to see how you can get the most out of your career using their business networks, online resources, grants, workshops, legal assistance, affordable healthcare and more. Steve Ray, Texas Music Office, Stephanie Bergara, Music Program Coordinator, City of Austin | Economic Development Dept., Music & Entertainment Division, Alissa McCain, Program Director, Texas Accountants and Lawyers for the Arts, Health Alliance for Austin Musicians

11:45 – 12:45 PM – Lunch – Hill Country Ballroom AB

12:45 – 1:15 PM – Free Time

Nap, work on your song assignments, visit the information tables by Registration…
Schedule an early One-On-One with industry professionals that have volunteered via the list at the Registration Table or by personal appointment.

1:30-3:00 PM – Showcases for 1st Timers – 9th Floor
Here’s your chance to check out all registered artists who are at SWRFA for the 1st time.
See the In–Room schedule pages for the lineup.

Room # 909 – Hosted by Charlie Stewart
Room # 908  Hosted by Pam Kalinec
Room # 904 – Hosted by Paul Barker

Friday Afternoon Concurrent Seminars

1:30 – 3PM – Pecan  Room
Effortless Singing with Brenda Freed
Brenda Freed’s Effortless Singing techniques help singers use the belly breath to increase vocal range and stamina, improve pitch and tone, safely project the voice and avoid getting hoarse. Come have some fun singing and harmonizing!  Handouts provided.

1:30 – 3 PM – One on Ones – Meet at the Elm Room
Sign-up sheets are at the Registration table to make an appointment with one of these industry professionals. You may also set up individual times apart from this scheduled space.

One on One discussion with Industry Professionals

Ken Gaines –  Singer-Songwriter and experienced Road Warrior successful story of Healthy Eating for Touring Musicians.

Hilary Adamson –  1st Timers Advice, Flyin’ A’s touring artist, PR guru for creative marketing and building websites.

Rich Warren – Radio DJ and Host of ‘The Midnight Special’ and the Producer of ‘Folkstage’ an in-studio concert series. I believe he also has the distinction of having been to every SWRFA conference, or pretty close to it!

Nancy Beaudette   Certified creativity coach, 30-year business veteran, and full time artist

Charlie Stewart – Artist Management . Will need to schedule an appointment as Charlie is hosting First Timer Showcase during this timeframe.

Jerod Rivers – Folk Alliance International

Mike Beck – International Touring; Music Publishing;  Music Licensing to Film / TV / Videogames

Alan Rowoth  –  Internet/Social Media

David Wilkes – a music veteran since the mid 1960’s starting as manager of the Bitter End Cafe in NY’s Greenwich Village. He discovered Barry Manilow, Emmy Lou Harris and Jerry Jeff Walker and managed all three , including arranging a recording contract for Mr Bojangles. Dave became a V.P for MCA MUSIC shortly thereafter ; manager of Tom Paxton, Richie Havens and Pat Sky and a VP of A&R for Vanguard Records. He currently manages two artist showcasing at SWRFA  SULTANS OF STRING  and HEATHER PIERSON
James Lee Stanley  –  Guitar orchestration and arranging. James taught this at the university of California.

Chuck Miller Media: Learn to video edit your own music videos in 15 minutes using iMovie! No sign-up required, stop by anytime 1:30-3pm/Friday/Elm Room. Cant’ make it? Call 512.473-2821.

AND MANY MORE to be listed at Registration Table. Sign up EARLY!

1:30 – 3 PM – Oak Room   The reality of making a living as a musician…
We actually do make a living playing music.  It has taken a combination of figuring out what alternative sorts of gigs will work best, developing a solid work ethic, living on less, and asking for more money. Because we both gave up day jobs that we actually enjoyed, we were absolutely unwilling to take music jobs we didn’t love. There are lots of opportunities to play for decent money, but the trick is to find the right ones and the right combination or gigs. Getting a grip on the business of music was a little harder than we thought since we were both business people, but we have a few ideas to share.
We learned a lot about economics and the need to make hard choices about touring. Sometimes it comes down to the math but we are surprised at how many artists leave home without knowing that they will cover their expenses. We have never had an unprofitable tour. Seriously, never.
Happy to share what we know, love to hear what others have to share. Christine Stay & Aidan Quinn – Friction Farm

Local 1000 101: Introduction to the North American Traveling Musicians Union.

1:30-3:00 p.m.  –  Sycamore Room.
Learn about the work and power of the Local. Topics will include:
Performance contracts backed by the power of the union
Recording contracts through Local 1000
Generous and reliable pension to secure your retirement,
Instrument insurance that covers instruments and equipment
Health insurance and disability benefits
Visa and border assistance
Daniel Boling (former Local 1000 Western Representative) , Aaron Fowler (Local 1000 Vice President,) & Gary Paul Hermus (current Local 1000 Western Representative)

3:15 – 5:15PM – Hosted In-Room Showcases – 7th, 8th, & 9th Floors
Presented by Attendees
4 – 6PM DJ Reception – Elm Room
5 – 6 PM – Welcoming Party – Red Pepper Bar Area and Elm Room Don’t forget your drink ticket!
6 – 7:15 PM – Dinner – Hill Country Ballroom AB
7:30 – 10 PM – Official Showcase Concert – Hill Country Ballroom CD

10:30 PM – Hosted In-Room Showcases – 7th, 8th, & 9th Floors
Presented by Attendees

Saturday, October 1, 2016

9:00 AM – Registration Table and ‘Open Exhibit Area’
If you have not already put materials out on the Information tables in the Registration area, now is the time to do it.

Saturday Morning Concurrent Seminars

10AM – 11:30AM – Sycamore Room
Songwriters’ Guitar Workshop

This workshop is about how you can make your songs more musically defined, even with limited guitar skills. We’ll look at the key musical elements that take you beyond simple “cowboy strumming”: rhythm and groove, creating signature parts, and how to use the guitar as a songwriting tool. Dave Isaacs is a music coach and guitar teacher in Nashville, known as the “guitar guru of Music Row” for his work with songwriters and performers.

10AM – 11:30AM – Elm Room
Your Internet in 2016                                                                                                                                                                                                     Craft your internet identity and master social media.  What’s in and what’s out. Why you still need a website. Acquire tools, tips, and tricks. Get the skinny on Facebook, Twitter, Instagram, Pinterest, YouTube, Concert Window, crowd funding, mailing list strategies and more. Learn what, when, and how to post. Make the Internet work for you. Alan answers your questions about all this and more.  Alan Rowoth

10 – 11:30 AM – Oak Room
Pre-Production: How to Record a Better Album by Spending Less Money
Just as there is an art in making a record, there is an art in preparing to make one. Too many artists, at every career level, waltz into the recording process without proper focus, guidance, or preparation. Many waste time and money in the studio when they could be honing a recording plan by themselves, with a consultant, or with a producer. This panel of two indie artist producers, one producer of big name artists, and one artist career consultant will explore issues such as the following: examining one’s purpose in making a specific album, finding a musical and commercial focus, deciding on a recording process, choosing the right mix of artist-producer power sharing, choosing and putting final touches on songs, experimenting with keys to determine the vibe of a song and desired timbre of the voice, experimenting with tempos to find the optimum groove, and doing the right kind of artist homework to help create the best possible record. Mike T. Lewis, indie producer, Tom Prasada-Rao, indie producer, Billy Crockett, Blue Rock Studio

10 – 11:30AM – Pecan Room

“From Both Sides”: How to hire a great sideman (or woman!) & how to be a sideman people want to hire. Tips for professionalism, how to get started and what to look for in an auxiliary player.

KC Clifford – Moderator, Dan Walker, Brian Ashley Jones, Stuart Adamson, Butch Morgan

11:45 – 12:45 PM – Lunch – Hill Country Ballroom AB

12:45 – 1:15PM – Free Time
Nap, work on your song assignments, or visit the information tables by Registration……..
One-On- One discussions with industry professionals that have volunteered via the list at the Registration Table or by personal appointment. Sign up at the registration table.

Saturday Afternoon Concurrent Seminars

1:30 – 3 PM – – Sycamore Room
PASSPORT REQUIRED: International Touring without a Record Label, Manager, or Agent

Touring outside the USA presents daunting challenges, but it can be immensely rewarding – artistically, professionally and personally. This panel examines the nuts-and-bolts of touring internationally, including getting gigs, making contacts, transportation, equipment, visas, financial realities of touring overseas, and strategies for maximizing impact before, during and after the tour. And for 2016 Mike has collected a wealth of new contacts for international venues and radio appropriate for acoustic / roots / Americana / singer-songwriters. In November and December, he toured for the first time in Asia, playing shows in Japan and Thailand, so included are some new perspectives and contacts to share from his time in Asia, in addition to more extensive info about touring in Europe. Presented by “Chicago” Mike Beck

1:30 – 3 PM – – Oak Room
“Live from My Living Room to Your Screen”: Come explore the world of webcast concerts via services such as Concert Window and StageIt. Artists and venues alike will discover how to create a new stream of income and gain exposure to untapped audiences near and far. We’ll include tips for maximizing professionalism in your performance, aesthetics, and sound.

Presented by KC Clifford – Artist , David Broyles – Songwriter/Composer, Raina Rose – Artist,
Billy Crockett – Blue Rock Studio

1:30 – 3 PM – Pecan Room
Effortless Harmony Singing with Brenda Freed
Participants will learn the basic music theory of vocal harmony and some easy ways to apply it. Come have some fun singing and harmonizing!  Handouts provided.

3:30 – 5:30 PM – Pool Party and Open Mic
Hosted by Butch Morgan
(Registered artists please put your name in the jar at the Registration Table to be drawn for an opportunity to play)

6 – 7:15 PM – Dinner – Hill Country Ballroom AB
The drawings for raffle prizes will happen at this meal. We need our time at Brunch to hear all of the Songs written this weekend!

7:30 – 10 PM – Official Showcase Concert – Hill Country Ballroom CD

10:30 PM – Hosted In-Room Showcases – 7th, 8th, & 9th Floors
Presented by Attendees

Sunday, October 2,  2016

11:00 AM – Brunch – Hill Country Ballroom AB

11:30 AM – 3PM Song Assignment Performances
All registered artists will be given a random song topic to write during the weekend and perform on Sunday morning.
Be sure to sign up for spot when you finish your song at the Registration Table.
This is a fun, voted favorite event at SWRFA!