2017 Schedule of Events and Seminars
***Note all events are subject to change***

Thursday, September 28, 2017

2 – 6 PM – Registration Opens – Lobby

When you check in, be sure to drop your name in the jar to be drawn for a spot at the Open Mic

and draw your Song Assignment out for a spot at the Sunday Brunch.


Also put your name in the drawings for all of the great RAFFLE ITEMS!

Only $1 per ticket and all proceeds go to Hurricane Harvey Relief efforts.


2:30 – 4:30PM    SongCRAFT with Nancy Beaudette and Laura Zucker

You already have everything you need to write your best songs.  A hands-on workshop  guiding participants through a series of exercises designed to explore and unlock their creative potential.


5PM – Open Mic by the Pool

Food – A buffet of great food sponsored by Berkalin Records

SO eat, drink and be merry because Brian and Pam love us!

6 – 10PM

Music – Hosted by Butch Morgan.

Be sure to put your name in the jar at the Registration Table to be included in the Open Mic.



10:30PM – Official Showcase Alternates Showcase – Elm Room

Sound by John Whipple, Butch Morgan. Emcee Charlie Stewart
Jaime Michaels – New Mexico

Kalinec & Kj – Texas & Pennsylvania

The Keller Sisters – California

Letitia Van Sant – Maryland

Mia Rose Lynne – Tennessee

The Cowboy Way – New Mexico

Doug Gill – Tennessee


Friday, September 29, 2017

9 AM – 11 PM – Registration  –  ‘OPEN EXHIBIT AREA’

If you have materials to put out on the information tables in the registration area now is the time to do it. This is an ‘open exhibit’ area available to all registrants, artists and venues, to display your schedules for the year or just at SWRFA, display your CD’s for venues to take with them and to visit in person with the folks you wanted to meet while you are here.  Also, if you haven’t already, be sure to draw your Song Assignment  for a spot at the Sunday Brunch.

9AM – First Timers Advice – Elm Room

Learn how to get the most out of your Conference experience, not just for First Timers really…..HIGHLY RECOMMENDED!

Presented by Paul Barker of Barker House Concerts and Hilary Adamson from the Flyin’ A’s


Friday Morning Concurrent Seminars


10 – 11:30AM

The Shopkeeper Documentary – Elm Room

He’s worked with Carole King, Ani DiFranco, and a host of great Texas artists — but can Austin music producer Mark Hallman keep his studio open in the age of streaming? Join director Rain Perry for a screening of The Shopkeeper and a talkback that explores the question of the moment: “Everybody can make a record. Nobody can make a living. Now what?”

10 – 11:30AM

Industry Resources – Oak Room

Find out about how you can benefit from free and low cost music industry resources from the experts including some Brand New programs. Come join representatives Steve Ray, TMO Program Specialist Texas Music Office, Office of the Governor, Alissa McCain from Texas Accountants and Lawyers for the Arts, Simone Wilson from the City of Austin Music Office, Renee Collins from Health Alliance for Austin Musicians and Johnny Goudie from Austin Music Foundation to see how you can get the most out of your career using their business networks, online resources, grants, workshops, legal assistance, affordable healthcare and more.

10 – 11:30AM

Time Management for Musicians  – Sycamore Room

“Ever wonder where your time goes? Losing track of time is a blessing when you’re creating, but not when you’re falling behind on the business side of your career. In this session, led by a professional organizer in discussion with two success-story musicians, learn strategies for staying in control of your time without compromising your artistry.”

Debbie Stanley author of The Organized Musician; Erin Ivey, artist and Director of Member Experience for Black Fret; Brandon DeMaris, artist and owner of DeMaris Entertainment.


10 – 11:30AM

Focus on Venues (Open Forum style) – Pecan Room

A time for Venues, including Festivals, House Concerts and Coffeehouses to visit, discuss, ask questions and share ideas.

11:45 – 12:45 PM – Lunch – Hill Country Ballroom AB

12:45 – 1:15 PM – Free Time

Nap, work on your song assignments, visit the information tables by Registration…


Schedule an early One-On-One with industry professionals that have volunteered via the list at the Registration Table or by personal appointment.

12:45 – 1:15 PM – SWRFA Board of Directors Meeting – Meet in the Magnolia Room

1:30-3:00 PM – Showcases for 1st Timers – 9th Floor

Here’s your chance to check out all registered artists who are at SWRFA for the 1st time.

See the In–Room schedule pages for the lineup.

Room # 909 – Hosted by Charlie Stewart

Room # 908 –  Hosted by Pam Kalinec

Room # 904 – Hosted by Paul Barker


Friday Afternoon Concurrent Seminars


1:30 – 3PM

One on One discussion with Industry Professionals – Meet at the Elm Room


Sign-up sheets are at the Registration table to make an appointment with one of these industry professionals. You may also set up individual times apart from this scheduled space.


Hilary Adamson 1st Timers Advice, Flyin’ A’s touring artist, PR guru for creative marketing and building websites.

Rich Warren – Radio DJ and Host of ‘The Midnight Special’ and the Producer of ‘Folkstage’ an in-studio concert series. I believe he also has the distinction of having been to every SWRFA conference, or pretty close to it!

Nancy Beaudette   Certified creativity coach, 30-year business veteran, and full time artist 

Mike Beck – International Touring; Music Publishing;  Music Licensing to Film / TV / Videogames

Alan Rowoth  – Internet/Social Media

Jenny Tonyes –  Creative Services Manager for Folk Alliance International. Ask me about graphic design, branding, or website design/programming.

Steve Ray – Texas Music Office, your chance to find out more about the industry resources available

Chuck Miller Media: Learn to video edit your own music videos in 15 minutes using iMovie! No sign-up required, stop by anytime 1:30-3pm/Friday/Elm Room. Cant’ make it? Call 512.473-2821.

Jenny Reynolds – Help writing you best BIO ever!  (writes artist bios for Festival Programs)

Christine & Aidan ‘Friction Farm’ – We actually do make a living playing music.  It has taken a combination of figuring out what alternative sorts of gigs will work best, developing a solid work ethic, living on less, and asking for more money.

Michael Braunfeld  – How to get by in the world of business and law – the array of contracts for both performers and venues – and practical tips for locking in deals and avoiding and resolving conflicts.

Rain Perry – Director of the film The Shopkeeper; American folk-rock singer/songwriter.

Ronny Cox – Singer-songwriter, musician and actor. Want to add great storyteller to your performance? Talk to Ronny!

Sherry Brokus-Patton – Learn mindful life skills to de-stress and enhance the creative artist. The Mindful exercises will be tailored to meet individual needs; and enhance ones’ self-care tool box to gain a more inner sense of balance.



You will need to schedule an appointment with Charlie and Ken as they are hosting Showcases during this timeframe.

Charlie Stewart – Artist Management .

Ken Gaines, Singer-Songwriter and experienced Road Warrior successful story of Healthy Eating for Touring Musicians.


AND MANY MORE to be listed at Registration Table. Sign up EARLY!


1:30 – 3PM

Local 1000 101: Introduction to the North American Traveling Musicians Union.   (Open Forum style) – Sycamore Room
Learn about the work and power of the Local. Topics will include:
Performance contracts backed by the power of the union; Recording contracts through Local 1000; Generous and reliable pension to secure your retirement,; Instrument insurance that covers instruments and equipment; Health insurance and disability benefits; Visa and border assistance
Daniel Boling (former Local 1000 Western Representative) , Aaron Fowler (Local 1000 Vice President,) & Gary Paul Hermus (current Local 1000 Western Representative)


1:30 – 3PM

“Common Roots, Common Threads: Western and Folk Music” – Oak Room

Sponsored by the New Mexico Chapter of the Western Music Association.  Collectively, these artists bring a broad perspective to the intersection of Western and Folk music. They will discuss the Celtic roots of Folk and Western music, the story-telling tradition of Woody Guthrie and Ramblin’ Jack Elliott and their relevance in today’s musical landscape. They will identify songwriting and performance opportunities for non-Western entertainers.

Jim Jones has two Western Writers of America Spur Awards for Best Western Song, was 2014 Western Music Association Male Performer of the Year and with the Cowboy Way, received the Western Heritage Museum’s Wrangler Award for Best Traditional Album of 2017. Allan Chapman is a Grammy-nominated former Nashville songwriter who was a contemporary of Guy Clark, Townes Van Zandt, and Rodney Crowell and survived to tell about it! At 22, Kristyn Harris from McKinney, TX is the youngest performer ever to win the Western Music Association’s Entertainer of the Year Award (2016). She has taken her music all over the world, including to France and Italy this summer. Chuck Hawthorne is an award-winning Singer/Songwriter who has appeared at the National Cowboy Poetry Gathering and recently returned from a tour of Scotland and Ireland.

3:15 – 5:15PM – Hosted In-Room Showcases – 7th, 8th, & 9th Floors

Presented by Attendees

4 – 6PM DJ Reception – Elm Room

5 – 6 PM – Welcoming Party – Red Pepper Bar Area and Elm Room

                          Don’t forget your drink ticket!


6 – 7:15 PM – Dinner – Hill Country Ballroom AB

7:30 – 10 PM – Official Showcase Concert – Hill Country Ballroom CD

10:30 PM – Hosted In-Room Showcases – 7th, 8th, & 9th Floors

Presented by Attendees



Saturday, September 30, 2017

9:00 AM – Registration Table and ‘Open Exhibit Area’

If you have not already put materials out on the Information tables in the Registration area, now is the time to do it.


Saturday Morning Concurrent Seminars

10AM – 11:30AM.

Live Streaming – What are you waiting for? – Elm Room    Alan Rowoth

Live streaming is the hottest thing in social media. The why’s and how’s that will enable you to use this technology to grow your fan base, generate income, and capture the magic of your live performances to share with the world. We will talk about how to look and sound your best. Which platforms to exploit and how to exploit them.  Hardware and software solutions. Creating a community for live music streamers. Facebook, Instagram, Youtube, Concert Window, and much more. Last year’s SWRFA panel sent me on a quest for answers. Here is what I found

10AM – 11:30AM                                                                                                                                                                                

 Writer’s Block: Tips and tools to overcoming creative paralysis – Sycamore Room

Why don’t songs get finished?  What happens to throw a wrench into the creative process? What is “writer’s block”? This master class/workshop focuses on practical steps to help writers chase down the inspiration to finish their songs. Some of the topics covered in this seminar include:

– What happens when you have lyrics but no music?    – Music but no lyrics?    – How to crawl your way out of the dreaded “second verse hell”     – The concept of “Re-vision” – or how to “see” your song from a different perspective

– Finding, setting and supporting your hook    – Co-writing your way to creative freedom   – Writing from different tempos

Susan Cattaneo is a Boston-based singer-songwriter and producer who has been teaching Songwriting for over 15 years at the Berklee College of Music.  As a performer and writer herself, she has made it her crusade to find ways to help other artists overcome writer’s block. Her fifth album, The Hammer and The Heart, will be released in August of 2017.  She is also part of the folk trio The Boxcar Lilies.

10AM – 11:30AM                                                                                                                                                                                

Presenter’s Best PracticesLaura Zucker and Friction Farm (Christine Stay and Aidan Quinn) Oak Room

After a decade of playing house concerts, coffeehouses, concert series and many non-folk venues like art centers, municipalities, and venues that produce a variety of music, we’ll be sharing some of the best practices we’ve seen for providing information to artists, making audiences feel welcome, nurturing volunteers, promotion and more.  We’ll address each stage and component of presenting shows, sharing information on the best we’ve seen in each area and inviting the presenters to share their own successful actions, and things that may have not worked as well as they had hoped.  As a performer and presenter, Laura brings both perspectives to the conversation.

11:45 – 12:45 PM – Lunch – Hill Country Ballroom AB

12:45 – 1:15PM – Free Time

Nap, work on your song assignments, or visit the information tables by Registration……..

One-On- One discussions with industry professionals that have volunteered via the list at the Registration Table or by personal appointment. Sign up at the registration table


12:45-1:15 PM – SWRFA Annual General Meeting of the Membership– Hill Country Ballroom AB

Join us after lunch for our Annual General Meeting. We will report on the state of the Region, discuss potential Regional happenings in the coming year, and officially seat our new Board Members. We welcome your participation and input regarding how SWRFA can continue to improve and serve as a valuable resource to you, our Members.

Saturday afternoon Concurrent Seminars

1:30 – 3PM

Wisdom of the Elders  – Elm Room

With so many new voices on the scene, countless changes in technology and communication, and the passing of friends and folk legends each year, it’s worth pausing every now and then to celebrate our elders. Many of these community leaders and folk music pioneers have been interviewed individually over the years, but in 2010 Sonny Ochs entertained the idea of presenting legends and luminaries of the folk community in small group settings where they could interact and share stories and perspectives about their experiences over a lifetime in folk music. The first Wisdom of the Elders panel was held at NERFA (the Northeast Regional Folk Alliance) in 2010 and featured Oscar Brand, Theodore Bikel and David Amram

Moderator Rich Warren – Radio DJ and Host of ‘The Midnight Special’ and the Producer of ‘Folkstage’ an in-studio concert series

Bill Kirchen –  Kirchen co-founded the original “Americana” band, Commander Cody and his Lost Planet Airmen, and his trademark Telecaster licks drove their hit “Hot Rod Lincoln” into the Top 10 in 1972. In demand on the lecture circuit, he has spoken at the Smithsonian Institution in Washington, DC as part of the “Electrified, Amplified and Deified -The Electric Guitar” exhibition. Grammy nominated guitarist, singer and songwriter, Bill is an architect of what is now known as Roots Rock ‘n’ Roll and Americana, and still continues to be one of its most active proponents, playing, writing and performing throughout the world.

Ronny Cox fronted a rock ‘n’ roll band called Ron’s Rockouts with two of his brothers while attending college. He not only sung most of the lead vocals, but also played rhythm guitar and blues harp in the band. Ronny Cox is a superbly talented actor, singer-songwriter and musician who has been consistently active in Hollywood for over 40 years portraying a diverse range of characters. His best-known roles include Drew Ballinger in Deliverance (1972). He says ‘Most people know of my acting career, but not so many know of my life-long love and dedication to music. These days, I spend less time acting and more time as a singer/songwriter performing at folk festivals, concert venues and small intimate theaters all over the U.S. Music is my first love, and allows me a really special connection to audiences – a connection that works both ways’.

Lloyd Maines is a record producer, musician and songwriter. He was inducted into the Austin City Limits Hall Of Fame as one of the first three members, the other two being Willie Nelson and Stevie Ray Vaughan. He has made more appearances on the PBS show than anyone else in the history of the program. Few people are as important to the development of Texas music over the last 30 years as Lloyd Maines. As a Grammy award-winning producer and musician, the Lubbock-born Maines has played an instrumental role in the creation of some of the Lone Star State’s most famous and beloved albums. Maines began his recording and producing career in 1974. Over the past 40 years, Maines has worked on approximately four-thousand albums alongside some of the most significant figures in country, rock, and Texas music. In addition to his producing credits, Maines is an A-list steel guitar player and multi-instrumentalist. His work has been heard on countless recordings. Maines has been inducted into the Buddy Holly Walk of Fame in Lubbock, Texas, individually and as a member of the Maines Brother’s Band.

Chris Gage is a consummate musician, singing with strength and conviction while masterfully sparking the duo (Albert and Gage) with hot guitar, piano and accordion. Originally from South Dakota, Chris was the founding member of the still beloved 1970’s Midwest country swing band, Red Willow Band. After releasing two albums with RWB, he embarked on a lengthy stint as a sideman, moving to Tulsa, Oklahoma to play piano with Roy Clark for eight years, appearing on The Tonight Show (Johnny Carson) and Hee Haw, as well as accompanying Clark on a 1988 tour of the Soviet Union.  He moved to Austin in the early 90’s, and became band leader for Jimmie Dale Gilmore (playing guitar and piano) for three years, with performances on The Tonight Show (Jay Leno), Conan O’Brien, and at such esteemed venues as Carnegie Hall and The Royal Albert Hall. An in-demand studio musician and producer, Gage produces Albert and Gage as well as other artists and has numerous other production and studio credits.


Saturday afternoon 1:30 – 3PM

“Guide to altered tunings with multiple capos for one or two fingers”

This workshop is about expanding your musical possibilities on the guitar – have you ever felt limited by having to play in standard tuning all the time (ie: hard chord fingerings, etc)? You hear other people using altered tunings and multiple capos and my, they sound good! Well this workshop will introduce you to the magical world of multiple three string capos with altered tunings! The focus of this workshop is to begin to open up your musical thought processes to experimental possibilities.

Bill Nash’s lifetime guitar playing/teaching didn’t prepare him for the progressive weakness in his left hand years of multiple sclerosis would leave him with, but because of this, he has become a pioneer in the world of the use of altered tunings and multiple capos, and loves to teach how.

Saturday Afternoon Concurrent Seminars

1:30 – 3 PM

Takin’ Care of Business  –  Sycamore Room

Setting Up For Success in the Music Business (with gratitude to Bachman Turner Overdrive and Elvis Presley)

Question: Do you know the secret of how to end up with a million dollars in the music industry? Answer: Start with two million dollars!

Unless we already have a couple million in the bank, independent artists and songwriters need to make sure we are on top of the business aspects of our recording, songwriting and performing activities. This panel — hosted by two touring performers and recording artists, attorney Michael Braunfeld and Access Film Music’s “Chicago” Mike Beck — will take participants through a check-list and review of critical business infrastructure for every performance / recording / songwriting career, including the setup, structure and form of your business, an inventory of intellectual property assets, and possible regulatory requirements. It will also include a discussion of important considerations for various common music industry contracts, music publishing matters, licensing music to film / tv / videogames / advertising, trademarks, how to get your royalties from performance rights organizations (PROs) like ASCAP, BMI, SoundExchange, and more.

Michael Braunfeld

“Chicago” Mike Beck


3:30 – 5:30 PM – Pool Party and Open Mic

Hosted by Butch Morgan

(Registered artists please put your name in the jar at the Registration Table to be drawn for an opportunity to play)

6 – 7:15 PM – Dinner – Hill Country Ballroom AB

The drawings for raffle prizes will happen at this meal. We need our time at Brunch to hear all of the Songs written this weekend!

7:30 – 10 PM – Official Showcase Concert – Hill Country Ballroom CD

10:30 PM – Hosted In-Room Showcases – 7th, 8th, & 9th Floors

Presented by Attendees


Sunday, October 1,  2017

11:00 AM – Brunch – Hill Country Ballroom AB

11:30 AM – 3PM Song Assignment Performances

All registered artists will be given a random song topic to write during the weekend and perform on Sunday morning.

Be sure to sign up for spot when you finish your song at the Registration Table.

This is a fun, voted favorite event at SWRFA!